By IPNews Portal
Segment goes through disruption, influenced by cloud technologies and the rise of serious cyber security incidents.
Gartner says four factors are transforming the security software market: the use of advanced analytics, expanded ecosystems, the adoption of Software as a Service (SaaS) and increased punitive regulations are causing organizations to rethink their investments and security and risk management software requirements.
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According to the consultant, the security market in general is experiencing a period of disruption, influenced by the transition of cloud-based digital business and technology models that are changing the way security and risk functions deliver value to organizations. .
At the same time, the threat landscape and increased number of high-impact incidents are also driving demand for more effective security technologies and innovations. Gartner describes each of the following transformation vectors:
1. By 2020, advanced analytics will be integrated into at least 75% of security products:
Companies are increasingly looking for products that incorporate smarter predictive and predictive analytics technologies, which help alert users to potential security incidents and provide guidance on the best ways to respond. These more advanced analytical capabilities are guided by a host of underlying technologies such as heuristics, artificial intelligence, and machine learning, among others. Successful vendors will work with customers and prospects to understand when Analytics will deliver significant value and expand limited security teams and resources.
2. Acquiring and integrating products and technologies will be a key strategy for increasing market share and entering new markets:
Due to the predominance of startups and smaller vendors, the search for innovative approaches to security issues and acquisition, integration and consolidation strategies are highly effective in increasing market share and entering new markets completely. In many cases, more developed suppliers seeking continuous expansion are acquiring fast-growing companies from emerging adjacent markets. In other cases, salespeople are optimizing their profits by consolidating similar products under the same brand, leveraging economies of scale by combining core functions such as development, support, sales and marketing.
3. End-consumer pursuit of flexibility will increase SaaS adoption:
Security product buyers are making investment decisions that support digital business, adjust to their current challenges and deliver value performance. During the conference, Gartner analysts will present the results of end-user security spending research, indicating, among other things, that in order to achieve these goals, respondents prefer “as a service” format products. SaaS for security and risk management is becoming critical as customers are moving to digital business practices. However, vendors should consider the financial implications of maintaining support for the legacy of security products while investing in “as a service” products and managed services.
4. The regulatory environment will create opportunities for security software providers:
The European Union General Data Protection Regulation will take effect on May 25, 2018 and may cause organizations to pay large fines if a single disability claim is reported with private data. Punitive regulations will create tension at the top of the business, guiding security software budget decisions based on the potential financial impacts of fines and non-compliance. As a result, organizations will seek suppliers with products that provide the visibility and control they need for their data. Providers need to identify key regulatory requirements and constraints in their regions of interest by working with legal advice to deliver product and service options that will ease the tension of business leaders.
THE [SAFEWAY] sponsor of Gartner Security & Risk Management Summit Together with other experts from various companies, they will address these and other topics during the conference held August 8-9, 2017, at the Sheraton Sao Paulo WTC Hotel.
THE [SAFEWAY] is a widely recognized company as a provider of premium information security and cybersecurity solutions. From its extensive portfolio, we highlight several solutions, including those based on platforms:
● Archer da RSA Security, considered by the institutes Gartner and Forrester and by the market itself, the most complete process integration solution for Governance, Risk Management, Compliance and Business Continuity Management;
● [SAFEWAY] Security Tower, supported by IBM Qradar (Watson technology), tailored to each organization in its security and cyber defense management needs.
● And others, involving technologies Imperva, Thales, Tripwire and WatchGuard Technologies.
We look forward to your visit! #GartnerSEC
