A few years ago corporate social responsibility became a priority and an important mark in terms of publicizing the work done.
Many national companies have had this social concern, but sometimes they do not know how to contribute socially. Punctual actions do not lead to desired development and more effective social changes.
In view of this, Safeway realized this idea by becoming a citizen company and affiliated with Brazilian Association of The Rotary Foundation.
O Rotary It ensures that corporate donations are applied to social projects that aim to bring sustainable development to communities through the Corporate Citizen program.
To become a Citizen Company, companies make a commitment that is possible for the vast majority, because financially represents very little to them, while the benefits are numerous. So we need to make companies make this commitment to social responsibility.
Today the ABTRF has supported community development projects in the country, examples that we need to show to our target audience. This is an interesting strategy: nothing better than good examples to build confidence and enthusiasm in a new business action.
& #8220; Safeway wishes to act and realize the dream of a fairer society and better able to grow with its own talents. Joining Rotary and becoming a corporate citizen will be the first step & #8221; & #8211; said Umberto Rosti, CEO of Safeway.
