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Elevando a Confiança na Inteligência Artificial com a Safeway Trust AI

Na sociedade atual, o papel da IA cresceu exponencialmente, fornecendo benefícios robustos em várias indústrias. No entanto, ao lado de seus avanços, a utilização da IA também apresenta riscos inerentes que exigem uma identificação, avaliação e mitigação perspicazes. Compreendendo a importância do uso responsável da IA, a Safeway desenvolveu a Trust AI para enfrentar esses desafios e garantir que os sistemas de IA sejam implantados de forma ética e segura.

With a broad scope that encompasses the entire AI lifecycle, from conception to continuous monitoring, the Trust AI solution is built on the renowned Artificial Intelligence Risk Management Framework (AI RMF) developed by National Institute of Standards and Technology (NIST). It is a state-of-the-art approach, focused on four pillars: Risk Assessment, Governance and Policies, Ethical Development, and Monitoring and Auditing.

The Risk Assessment component undertakes a thorough identification and assessment of potential risks associated with AI implementation encompassing conceivable threats, vulnerabilities and adverse consequences. Meanwhile, Governance and Policies establish robust guidelines and procedures for the development and use of AI ensuring accountability, transparency and alignment with legal and ethical requirements.

At the heart of the Trust AI solution is the integration of Ethical Development practices, incorporating core values such as privacy, fairness and user trust into the process of designing and using AI. The Monitoring and Auditing aspect further reinforces the framework through continuous anomaly detection mechanisms, ensuring compliance, early detection of problems and fluid adaptation to changing operating conditions.

A nova ferramenta da consultoria de cibersegurança oferece inúmeros benefícios. Aumenta significativamente a confiança nas tecnologias de IA e solidifica uma cultura de segurança, transparência e uso ético. Abraçar essa abordagem capacita as organizações a cultivarem a confiança dos usuários e do público em geral, um requisito vital para a aceitação e adoção generalizada dessas tecnologias transformadoras.

In addition, the AI Trust promotes accountability by incorporating clear guidelines and ethical principles that govern the responsible deployment of AI systems. Transparency remains a key pillar in enabling users to understand AI systems' decision-making processes and identify any biases or unwanted biases.

Equally important, Trust AI addresses the crucial data privacy and security issues that underpin AI operations. And it implements solid data protection measures, ensuring full compliance with relevant regulations, including the General Data Protection Law (LGPD).

Establishing the strong principles of Trust AI allows organizations to significantly improve the quality and performance of their AI systems. Transparency and accountability provide an accurate assessment of systems, identifying areas for improvement and facilitating necessary adjustments throughout the development process, resulting in exceptional results.

“I am very excited about our commitment to providing innovative and secure solutions for managing AI-related risks,” he says. Umberto Rosti, CEO of Safeway. “With Trust AI, organizations can safely, reliably and ethically deploy and use AI systems, building trust with users and the general public,” Rosti points out.

Safeway is ready to assist organizations in implementing the Trust AI solution, providing expertise and specialized support in risk management and information security. This pioneering approach has the potential to open new horizons of security and trust in the promising field of Artificial Intelligence.

Onlyabout Safeway

Safeway is an Information Security company recognized by its customers for offering high added value solutions through projects that fully meet business needs. In these years of experience, the company has accumulated several projects that have earned credibility and prominence among its clients, most of them positioned among the 100 largest companies in Brazil. Today, thanks to its SOC's 23 strategic partnerships with local manufacturers, Safeway is considered a one-stop-shop with the best technology solutions, processes and people.

It also stands out with solutions such as the Safeway Security Tower, a 24/7 SOC dedicated to each client, ISO27001 certified, in addition to the Cybersecurity Health Check, which identifies risks associated with information security and privacy of business processes, in order to increase the level of maturity and resilience of customers; Governance, Risk and Compliance solutions, ISO Certifications, LGPD and Privacy.